The Lean Product Playbook with Author Dan Olsen
The Product Podcast
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How Can I Influence That?
The number one thing is to test with customers. Then the question becomes a kind of a blame game. If you think that target customer is wrong, then you can say, hey guys, why don't we actually talk to two sets of customers? You can actually get good data on this from your interviews. So I recommend starting out with discovery and then going into the prototype. It's a great way to get competitive intelligence. People won't bring it up if it's not important. But you want to kind of quantify how important is that reliability.
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