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How to Change Anyone’s Mind per Jonah Berger, Ep #300

Negotiations Ninja Podcast

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The Cost of Inaction vs the Cost of Change

The costs of change are very obvious. The costs of inaction are often not obvious, in part because the costs of action are big and immediate. It's harder to see those slow drips that eventually make a big bucket of water. Masel: Some things need more proof than one person saying they're good or bad. And some people listening to this might be changing something that's not easy to change but relatively easy to change. Where others may have somethingthat's much more difficult to change.

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