Building a Brand - What Works and What Doesn't Work?

Instead of going to the branding agency then after and saying, you know, here's what we want to sell. Now go build a brand knowing all this data and knowing what works and what doesn't work. You have so much sunk costs when you're like, I've hired an agency to decide whether this is going to work or not. Instead of being like, let me go see if I can get sales. And then if it works, I'll go figure out the branding around it. Totally. What are you waiting? Yeah. There was a men's telehealth or telemedicine brand. We did this exact thing. They probably had red antlers spend $500,