On Strategy Showcase cover image

Les Binet and Sarah Carter on what's next in effectiveness

On Strategy Showcase

CHAPTER

Exploring the Role of Marketing Advisors and Current Effectiveness Measures

Exploring the role of advisors in marketing and the necessity of unbiased recommendations for budget allocation, alongside discussions on placement, pricing, media, and promotion. Additionally, delving into the evolving landscape of marketing effectiveness and the need for reassessment of measurement methods in light of skepticism towards digital metrics.

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