
Les Binet and Sarah Carter on what's next in effectiveness
On Strategy Showcase
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Exploring the Role of Marketing Advisors and Current Effectiveness Measures
Exploring the role of advisors in marketing and the necessity of unbiased recommendations for budget allocation, alongside discussions on placement, pricing, media, and promotion. Additionally, delving into the evolving landscape of marketing effectiveness and the need for reassessment of measurement methods in light of skepticism towards digital metrics.
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