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S3 Ep3: Alex Schmidt – Deliberate Intervention

Power of Ten with Andy Polaine

CHAPTER

The Power of Zeppelin in Service Design

Service design is about zooming in and now of different layers. How does one small change down that individual or kind of human level touch point level, how can it make a difference? A lot of the misalignment comes from people talking across purposes where someone's talking at the kind of big picture thing and someone else getting really bogged in the detail of vice versa. I don't know if it's fair to say that design sort of operates only at that individual level.

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