3min chapter

Grit cover image

#227: CEO & Founder Axon, Rick Smith: Push Risk

Grit

CHAPTER

From Struggles to Success: The Early Days of Taser Marketing

This chapter explores the early challenges faced by a company selling tasers to police forces, focusing on crucial marketing strategies and a significant demonstration that shaped their credibility. The narrative emphasizes the importance of personal interactions and practical demonstrations that fueled their success in securing product orders.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode