Send & Grow by SparkLoop cover image

How to sell newsletter ads — with Katy Huff of MadRev

Send & Grow by SparkLoop

CHAPTER

Getting Recurring Revenue From a Brand

How soon after running a campaign would you want to run a renewal? I mean, almost immediately. You know that you are going to be tat their mind as soon as it runs. So if they did a trial campaign of maybe three cents and their like, it did pretty well. We're happy with the performance. See if you can get on a six month renewal. Like, go ahead and book it out for six months. But if they give you a green light, go go for broken terms of the length of the renewal.

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