How soon after running a campaign would you want to run a renewal? I mean, almost immediately. You know that you are going to be tat their mind as soon as it runs. So if they did a trial campaign of maybe three cents and their like, it did pretty well. We're happy with the performance. See if you can get on a six month renewal. Like, go ahead and book it out for six months. But if they give you a green light, go go for broken terms of the length of the renewal.
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Katy Huff, ex-professional-newsletter-ad-slinger for The Hustle, turned cofounder of MadRev.
We jump straight into the details of how to sell more ads and sponsorships for your newsletter. Including:
- how important is is a media deck, really?
- how should you package your ad sales?
- what results should you be reporting to sponsors, and how?
- how did Katy approach ad sales for The Hustle?
... and much, much more.
You can find Katy over at MadRev.co and Louis at @louisnicholls_ on Twitter