In America we use a hundred times more energy than our bodies need. And in europe, it's 50 times more. But what is the mechanism? Is it people like you acting as pilots and examples of living differently, and that becomes culturally acceptable - or there's a ground up change in cultural priority? Or is it a top down the prices of social and environmental bads are doubled and tripled,. giving e better price signals on conserving resources and innovating towards a resource constrained future?"

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