Founder's Journal cover image

Where I Go For Startup Ideas

Founder's Journal

Identifying Good Startup Ideas and the Concept of 'Puddles' and 'Oceans'

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This chapter explores a framework for identifying startup ideas and introduces the concepts of 'puddles' and 'oceans' to represent market size. It emphasizes the importance of focusing on smaller niche markets or passionate customer bases for greater chances of success.

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