Coke, which is a multinational conglomerate like mega billion dollar, if not trillion dollar that net value corporation. Paid social justice organizations to claim that people who were out there fighting against the overconsumption of sugar,. sweetened beverages were somehow racist. Now there's a whole campaign coordinated from food companies to shame doctors into not weighing people. Wow. So so it's very much happening today in new modern ways, but but it's very simple, right?