3min chapter

Beautiful Misfits cover image

TKE: Using business to save the planet, with Beth Thoren, Patagonia

Beautiful Misfits

CHAPTER

The Impact of Act Still Producing Product

Patagonia has the highest percentage of recycle contents all preferred material. The aim is that by 20 25, we have no virgin petrochemical materials at all in our product. We are going to relentlessly drive that. But it's still got a long way to go before we get into sustainable space.

00:00
Speaker 2
No, it's fascinating and wonderful. And, you know, chapeau, as they say in france, hats off to you guys. And i've been following it, but i suppose, and i wonder if anybody's done this, and there's enough brains of you guys in patagonia, that the impact of act still creating product, versus the impact of what change that you're able to effect. Because here's the thing, we're still going to wear clothes. Unless we'll stop getting dressed and stop wearing clothes, we will still be producing clothes. And i know when i look at what you look at, 80, 87 % of the clothing you sell us is re cycled materials. But it's still got a long way to go before we get into sustainable space, that's for sure. So i'm wondering if anybody's done that, the impact of what you're able to do, when you look at all the stuff that you do, which is quite extraordinary. I mean, i think one of them is that you ultimately, total sales go into environmental groups. I've given the head of this show here, i've talked about what you do. Ultimately, that ways out as the actual impact of what still selling clothes does. I suppose, has anybody done that? Oh, i
Speaker 1
think that's a, to do that exact calculation, i think, is almost impossible, because it's almost impossible to measure what your impact is in the world and how you can influence things. But i think we've gone so far, in terms of unit we have the highest percentage of recycle contents all preferred material highest percentage of fair trade. And we are going to relentlessly drive that. The aim is that by 20 25, we have no virgin petrochemical materials at all in our inor product. So we are relentlessly dri in that down. Are we there yet? No, but we will get there. I and i think the other thing to think about is, you know, the the huge impact that you can have. And i'll just know this, i'm not answering your question, but it's a, it's a, it's kind of the way that i think about it, you know, if you take somebody like greta to burg, she could have just become a vegetarian, and that would have been great. But she didn't. She went out and used her voice. She went out and started school strikes. She went out and got those to happen all across the world. And that has created enormous momentum. And i think that's the point of influence, is that that if you're going to change society, you need to bring people with you. And so if you have a voice, you need to use it. Patagonia has a voice, has a seat at a table and has a really powerful voice. We have the ability to tell stories. We invest in grass roots communities, you know, we, we, we give grant so that these activest groups can drive change. You know, we, we believe that has a huge impact.

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