2min chapter

How to Win podcast with Peep Laja cover image

Cultivating a growth practice with Mural's Lauren Schuman

How to Win podcast with Peep Laja

CHAPTER

How Mira Differentiated From the Competition

You can't just compete on product features. Finding something or some things that are truly defensible and differentiated is really key. For Mira, in particular, it was not just about being another whiteboard. We actually acquired a company called Luma Institute within the past year.

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