Balancing Creativity and Finance in Film | 19min snip from The Tim Ferriss Show

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#676: David Maisel of Marvel Studios Fame — Never-Before-Heard Tales of Hollywood Dealmaking, The Art of Aiming Big, Lessons from Power Broker Michael Ovitz, Combining Business Smarts with Street Smarts, The Making (and Importance) of Iron Man, Selling to Disney for $4 Billion, and Much More

The Tim Ferriss Show

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CHAPTER

Balancing Creativity and Finance in Film

This chapter delves into the synergy between creative vision and financial strategy within the film industry, focusing on the Marvel Cinematic Universe's development, particularly the making of Iron Man. It highlights the importance of collaboration, improvisation, and open communication among the team while addressing budget constraints and narrative engagement. The chapter also reflects on the unexpected success of Iron Man, showcasing the celebratory moments following its release and the tight-knit relationships within the Hollywood community.

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David Maisel (@maiseldavid) is the founder of Mythos Studios and the former founding chairman of Marvel Studios. In 2003, David pitched Marvel on his idea of Marvel financing and producing its own movies in a connected cinematic universe. He went on to executive produce Iron Man, The Incredible Hulk, Iron Man 2, Thor, Captain America: The First Avenger, and The Angry Birds Movie. In 2009, David arranged the sale of Marvel to Disney for $4 billion.

David is currently the Founder of Mythos Studios, an IP entertainment studio. The Ekos Genesis Art Collection, all 1/1 original hand-crafted digital art, is the first offering in the forthcoming Ekos Universe.

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[09:25] Michael Ovitz.

[17:00] How David became Michael's right-hand man.

[25:12] Creative interests.

[26:14] When David fell in love with comic books.

[28:34] Early Hollywood lessons — learned and taught.

[35:43] Resources for people aspiring to work in the entertainment industry.

[39:20] How Marvel enters the picture.

[48:11] A detour to Broadway theater.

[54:51] Making the Marvel Cinematic Universe (MCU).

[1:28:26] Why start the MCU with Iron Man?

[1:31:56] Decisions between development and deployment.

[1:36:18] Biggest challenges.