The Deep End by ODF cover image

Raising $2.2M to Make Home Ownership Flexible with Lauren Self

The Deep End by ODF

CHAPTER

Roots: The Best Way to Own a Home in the Middle of the Market

Roots serves customers that are looking for flexible homeownership. Many of the individuals that we serve are high income earners who actually could go out and buy the house the traditional way, but they don't want to have that long term commitment. And so they come to roots instead so they can own flexibly.

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