Analysis of Attack Ads in Political Campaigns

The chapter analyzes the return of Morris Saatchi and the current attack ads targeting Keir Starmer's party, comparing past and present tactics. It debates the morality, effectiveness, and truthfulness of using attack ads in political campaigns, drawing parallels with historical and international examples. The ethics of dragging politics into the sewer, media bias, racial subtext in ads, and the relevance of ethnicity in attack ads are also explored in the discussion.