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Founders Playbook: Lessons from Riot, Discord, & More

a16z Podcast

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Engaging Gamers: The Power of Community Feedback

This chapter explores the transformative approach to marketing in the gaming industry, focusing on direct engagement with players and the impact of community feedback. Through personal experiences at gaming conventions, the significance of valuing superfans and their insights is highlighted, showcasing how such interactions can refine products like League of Legends. The conversation also contrasts different developer backgrounds and emphasizes a customer-centered approach in fostering meaningful connections and driving growth in gaming platforms.

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