6min chapter

DTC POD: How The Best Brands Are Built cover image

#339 - The Zen of Branding and Growth: How Recess Became the Chill Generation’s Go-To Beverage

DTC POD: How The Best Brands Are Built

CHAPTER

Evolving Supply Chain and Strategic Product Expansion

This chapter explores the transformation of the supply chain as the brand evolved, focusing on the shift to a concentrate production model and collaboration with co-packers. It also examines the timing of new product launches and the balance of risks and opportunities in adopting a platform strategy for expansion.

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