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Inside the Mechanical Licensing Collective with CEO Kris Ahrend

Music Tectonics

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The Future of Music

The new headstock unit, we're going to see that pop up even more. You can imagine somebody with a jam stick who's got the MIDI controlling the entire light show for an immersive experience. And what I always say is like we were never out to replace the guitar. We just wanted to amplify the capability of the instrument and, you know, dance the dance with technology into the future.

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