039: Good Designers are Good at Business with Joe Leech
User Defenders – UX Design & Personal Growth
00:00
The Importance of Understanding What Users Want
The biggest issue we have as user experience people is not understanding what it is that our users want. We know companies, at least they're always pay lip service to the fact that they want to be customer focus. And for me, when the reality of the hype doesn't meet the hype, that's when things start to go wrong. So again, I spent a lot of time picking up after internal UX teams that have launched something and it's gone wrong.
Transcript
Play full episode
