Watch the YouTube version of this episode HERE
“If you are worried about too many people quote, taking advantage of it, You can drive even more scarcity by limiting quantity.” Today, Alex (@AlexHormozi) gives strategies for maximizing profits during the holiday season by utilizing various marketing tactics such as loss leaders, gift cards, high-ticket items, and buy one get one free promotions. He emphasizes the importance of presenting these strategies in an appealing way to attract customers.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:01) - Strategy #1: Loss Leader
(3:56) - Strategy #2: Gift Cards
(7:58) - Strategy #3: High Ticket, High Scarcity
(10:24) - Strategy #4: Free with prepay
(15:01) - Using the M.A.G.I.C Formula
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