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596. Sober Curious? Mushroom + Herbal Cocktails That Bring the Buzz Without the Booze w/ Megan Klein

The Life Stylist

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The Shift towards Non-Alcoholic Beverages

This chapter explores the complexities of taste testing and formulation in the growing non-alcoholic beverage market, particularly focusing on the preferences of younger generations like Gen Z. It reflects on the cultural shift towards wellness and moderation, considering the implications for social scenes and nightlife as alcohol consumption declines.

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