36. The Psychology of Pricing
Shit You Don't Learn in School
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Are You Using These Pricing Tactics?
There are all these pricing tactics that people use all the time, and they really do impact our willingness to buy. If a product costs less than 100 dollars, if you want to offer a discount, you should frame the discount in percentage terms instead of absolute terms. People would prefer buy one, get hen free, then 50 % off two items, even though they literally mean the same thing mathematically.
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