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454: Creating an Intrapreneurial Firm with Dena Prastos

Business of Architecture Podcast

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Architecture and the Design Education Process Is a Loss of Opportunity

I think looking historically at what an architect was you know had under their purview to offer as far as services we kept the generalist role but we lost a lot of that specialty kind of along the way and so even when you look at design they'll call themselves design professionals but they may not be licensed or you know educated. There is something positive to be gained from focusing exclusively on that and then tying it back to the bigger picture which architects do really well. I think for architecture and the profession the professionals within the space to differentiate themselves and not just be this generalist  and go deeper into a vertical of certainly whether it's industry or geographical typology But different conditions where there there

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