5min chapter

The Undefeated Marketing Podcast cover image

How Keith Cunningham Lost 100 Million Dollars and Built it Back

The Undefeated Marketing Podcast

CHAPTER

The Second Order Consequences of Your Big Ideas

Business is an intellectual sport. Business and money does not respond well to emotions. I'm intrigued with why do smart people do dumb things? It's crazy. Number one, number two, we have unexamined assumptions. The story, we allow the story to become a substitute for the facts. This is risk. Risk is alive and well, whether you choose to see it or not.

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