Jaco: I didn't read like when I was growing up, I was a I was a knuckle dragger. He says his mom and dad were very into reading; he wasn't the same way. Jaco studied English in college because he wanted to be a good writer for SEAL teams. "I would read every single assignment that I got 100%. Like I read every single page of every single assignment"
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Ryan Holiday is the bestselling author of Trust Me, I’m Lying; The Obstacle Is the Way; Ego Is the Enemy; Conspiracy and other books about marketing, culture, and the human condition. His work has been translated into over 30 languages and has appeared everywhere from the New York Times to Fast Company. His company, Brass Check, has advised companies such as Google, TASER, and Complex, as well as multiplatinum musicians and some of the biggest authors in the world.
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