The mindset shift you should assume customers are going through is like the way I characterize it. It's very functional buying or in the old like Fred Wilson term, it's like the moving from buying vitamins to only buying painkillers. And because of that, when you look at all the new stuff you're doing, you should think about which of these things will actually matter and change the posture of your business in a good way.
In the face of what’s expected to be an economic downturn, projected growth has slowed, investment has shrunken, and the tech industry has taken a hit. It’s time to pause, regroup, and devise a new game plan. Des Traynor and Paul Adams reflect on the tech slowdown and what it means for product teams.
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