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#50 Bo Burlingham: Small Giants & the roots of great businesses
Make Things That Matter
What Is a Meaningful Business?
i'm very excited to follow the development of this book andn the ideas in it. What is a meaningful business? i get that question from people, they say, oky, make things that matter,. It sa, it's that same idea, like the sort of subjectivity of meaning. I think at some level, what it reduces to is what you hit on, which is its service. On some level, it’s service to something you care about and that has an ethical foundation, hopefully. But let me as you this question, and then we'll goand close out with a couple of rapid fire questions.
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