What does being a 'behind-the-COO' mean?

In this conversation, Christi Van Rite, founder of White River Consultants, discusses the evolving role of a COO in family offices, emphasizing the importance of integration, project management, and communication among advisors. She highlights the shift from traditional family office structures to more flexible, outsourced models, and shares insights on managing complex projects and relationships within high-stakes environments.

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