Introduction

In this cross-over interview courtesy of the Drinks Adventures Podcast, James Atkinson interviews ESPN journalist Baxter Holmes about the NBA’s burgeoning wine obsession.

It’s a perfect little rabbit hole in which to think about the intersection of flavor, popular culture, and the network effect that can occur when a few influential people become evangelists and educators with the power to open the eyes (or in this case the palates) of a vast audience.

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