Ecommerce Playbook: Numbers, Struggles & Growth cover image

The Most Consequential Meta Update of All Time

Ecommerce Playbook: Numbers, Struggles & Growth

00:00

Navigating Meta's New Advertising Landscape: Third-Party Measurements vs. Incremental Conversions

This chapter discusses two major updates from Meta focused on ad optimization: improving third-party measurement for better attribution and emphasizing incremental conversions. The speakers evaluate the impact of these changes on traditional advertising metrics and highlight the importance of incrementality in evaluating ad performance.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app