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5min chapter
The Most Consequential Meta Update of All Time
Ecommerce Playbook: Numbers, Struggles & Growth
Navigating Meta's New Advertising Landscape: Third-Party Measurements vs. Incremental Conversions
This chapter discusses two major updates from Meta focused on ad optimization: improving third-party measurement for better attribution and emphasizing incremental conversions. The speakers evaluate the impact of these changes on traditional advertising metrics and highlight the importance of incrementality in evaluating ad performance.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode