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The Birth of Spotify: Revolutionizing Music Streaming
This chapter explores the origins of Spotify, founded in Sweden in 2006 by two advertising professionals, amidst a tumultuous pre-streaming music landscape. It examines Spotify's innovative approach to combat piracy and reshape the user experience, in contrast to the failed attempts of major record labels to launch their own platforms. The discussion highlights the cultural and technological factors that influenced Spotify's development, its business model, and the complex relationship with music labels that impacts artist compensation.