Introduction

Jesse Janae co-founded the packaging supply chain company Lumi in 2012 and served as its CEO. In between raising a Series A and right before she set out to raise a Series B, she made a huge and sudden pivot. She changed Lumi's business model, laying off 80% of the team and making the decision to sell the company. Jesse gives us a play-by-play over the lowest moments during this period, a glimpse into your decision-making and crystal clear advice for other entrepreneurs make hard calls.

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