The Changing Role of the Executive CMO -- Neil Heckman // breakfast consulting
MarTech Podcast ™ // Marketing + Technology = Business Growth
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The Role of a Full Time CMO at a Startup
In my experience, a full time CMO is especially going to be focused on the broader strategy. That person may not get super excited about the idea of playing around in meta ads manager or trying to come up with TikTok influencers. They sure like being on podcasts that I could tell you. And again, there are people who really can wear many different hats, but I think to the point that you were bringing up before that leads to quick burnout.
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