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Expedia & Zillow: Rich Barton
How I Built This with Guy Raz
How to Create a Brand Name
Expedio was one of many names that we had to pick from. We liked it cause it had an x in it, which is a high point scrabble letter so that means it's unique. It sounded like speed, expedite, expedition, all good associations for travel. Since then, i've liked two syllables. I think that's the most memorable, having it sound like a dog's name. A good dog's name can be turned into a verbA's a bunch of rules i have now. So will gates gives you the green light and e you what? What do you do? You lik gather a team, and youhave to come up with a name
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