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The Importance of Engaging With the Establishment
"I don't really think of myself as a journalist. I didn't go to journalism school and never worked for a newspaper," he says. "If the establishment had been doing its job, people like me would necessarily have a job" The more negative words you have in a headline, the more likely you are to get clicks, author says. He adds that trolling is what gets rewarded online; it rewards trollish behavior.