How to Optimize Your Marketing Campaigns

In the analytics, you can kind of see it all at once in a bird's eye view type of thing. But when somebody does click on that ad, what are they do next? What was the path that they took in order to get to that end purchase and how would you know where to go start optimizing if you can't see it right away? It's easy to get caught up in the whole world of row as and return on ad spend but this one ad contributed to some revenue. That doesn't mean you can now spend $10,000 and get $30,000 or spend $100,000 and make $300,000. There's always a lot of diminishing returns