Prototype and Test New Models Rapidly

Jennifer Riel, an adjunct professor at the Rotman School of Management, presents a model way to solve problems: integrative thinking. It enables leaders to move beyond either-or decisions to make stronger choices. She gives examples from the film industry to show how CEOs have put the process to work. Riel is the co-author, along with Roger Martin, of the book Creating Great Choices: A Leader’s Guide to Integrative Thinking.

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