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Who What Wear with Hillary Kerr: Olympia Gayot, Head of Women’s and Kids Design at J.Crew, on Her TikTok-Famous Personal Style

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How Do You Use Color?

I always think about the price per wear. Like my mental calculus is do I have three occasions where I can wear this? And that's what I feel like a good piece of clothing should work hard for you. The best way to start off using color is mixing it with the neutrals that you already have. Something like a bright orange or red looks incredible with camel and oatmeal and cream. White or cream is a really great base to layer on colors. So if there's ever a time for like do whatever you want and just go for it, it's now. Everyone's layering like feathers and rhinestones and just, you know, having fun.

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