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#350: How to Craft Your Brand Story Strategy With the Story Cycle System™

Business of Story

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How to Scale Your Brand Story Through Repeat Business

The story cycle system, like the closed one and done circle of the hero's journey, is a virtuous spiral which expands customer engagement with your story. The an statement of agreement, or act one, includes your back story as defined by your number one category, king position in the market. Then the real journey begins from brand awareness adoption to appreciation and how you engage your prospects and customers in each of these three steps. And finally, therefore, how do you scale your brand story through repeat business and free word of mouth marketing? That's why we call it story marketing.

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