2min chapter

Sales Strategy & Enablement by Revenue.io cover image

1125: Should I Even Try to Hit Quota? with Ralph Barsi

Sales Strategy & Enablement by Revenue.io

CHAPTER

The Jolt Effect and Ichibun

Ichibun in Japanese means number one. I'm not sure what Ichibun means but yeah check that out check out the checklist manifesto. Matt Dixon and Ted McKenna wrote a book called the Jolt Effect about what really is driving customer decision making. It's another perspective that may be different than what you're thinking to take into account when you're actually dealing with your buyers.

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