Product marketing to $15M ARR | Tomasz Niezgoda (Surfer)
Ahrefs Podcast
Enhancing User Onboarding through Webinars and YouTube
This chapter explores the significance of user onboarding and education in software, using personal experiences with tools like Wacom tablets. It highlights the evolution of educational video content, particularly on platforms like YouTube, and discusses the effectiveness of personalized support through onboarding calls and webinars in understanding customer needs. Additionally, the chapter examines the strategic shift back to YouTube for increased engagement and accessibility, while emphasizing the importance of keeping webinar content relevant and organized.
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