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The Future of Customer Data Management: An Interview with Chris O’Hara, Global Product Marketing Lead, SAP Data and Analytics

Customer First Thinking

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Data Management Revolution in Industry

This chapter explores the significant role of data management in the industrial sector, illustrated by a tractor company's use of IoT technology to enhance equipment reliability. The discussion includes the future of customer data management, highlighting the integration of ERP and CRM systems to leverage AI for personalized marketing and addressing challenges in data management.

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