7min chapter

Six Pixels of Separation Podcast cover image

SPOS #950 – Stephen Shapiro On How To Pivot In An Uncertain World

Six Pixels of Separation Podcast

CHAPTER

Building Emotional Connections

This chapter delves into how companies like Lego and Radio Flyer prioritize emotional engagement over just selling products, illustrating the power of storytelling in customer connection. It also discusses the adaptability of strategies for innovation, rooted in foundational principles and digital storytelling techniques.

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