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203: The Art of Naming Your Business
The Bootstrapped Founder
How to Create a Unique Business Name
One of the most common approaches that I found was mixing a piece of personal information like your own name with an industry term. Composites work just as well and they will allow you to be both unique and clearly indicative of the industry that you're serving. Song lyrics or mashing together random words and reorganizing their letters can also work. A lot of things can work. What matters is that a good name should represent the outcome you hope to achieve or you want your customers to achieve. Consider brainstorming ideas and concepts that capture this essence of your business but at the same time resonate with your target audience.
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