Rethinking Atlantis: From Attention to Experience Economy

"The necessity for guys to be around other good guys and girls to be around other good girls... we had that really well structured all throughout history. We fucked it all up over the last of the last hundred years when we mixed everything together. And the price we're paying for it is that guys are more like women now and women are more like guys. And you start to lose the tension.
Because what you need for any sort of force or charge to exist is you need polarity. You need a positive pole and negative pole. You need a north and a south. You need a day and a night. You need a man and a woman. You need that. And the more you kill polarity and you move things towards sameness and similarity, the more you lose the tension and the more you lose the charge."
~ Aleks Svetski

Aleks Svetski returns to the show - this time as a new father - and we dive deep into how life, virtue, and purpose change once you’re raising the next generation. From home birth and the raw reality of becoming a dad, to the philosophy of Bushido of Bitcoin, we explore growth through discomfort, the tension between opposing virtues, and why true wisdom lives in that tension.

We talk about choosing responsibility over comfort, why the world needs polarity - men as men, women as women - and how modern culture’s obsession with balance and safety is erasing meaning. Svetski shares his evolving view on individualism, the rise of the “sovereign tribe,” and why character must come before capital.

We end by diving into his latest project, building tools for the experience economy - products that drive us off the screen and back into the real world. It’s a whirlwind of fatherhood, philosophy, Bitcoin, and growing the courage to say no so you can build what really matters.

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Guest Links

• Aleks Svetski on X (Link: https://x.com/AleksSvetski)
• Aleks Svetski on Nostr (Link: https://primal.net/svetski)

Host Links

• ⁠Guy on Nostr ⁠(Link: http://tinyurl.com/2xc96ney)
• ⁠Guy on X ⁠(Link: https://twitter.com/theguyswann)
• Guy on Instagram (Link: https://www.instagram.com/theguyswann)
• Guy on TikTok (Link: https://www.tiktok.com/@theguyswann)
• Guy on YouTube (Link: https://www.youtube.com/@theguyswann)
• ⁠Bitcoin Audible on X⁠ (Link: https://twitter.com/BitcoinAudible)
• The Guy Swann Network Broadcast Room on Keet (Link: https://tinyurl.com/3na6v839)