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Dominating the CRO Agency Space, Twitter Growth & Life - Carl Weische | The Midnight Pod Episode 66

Matt Kelly | The Midnight Pod

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How to Turn Your Side Hustle Into a Service

So around 2 and a half, 3 years ago, we had our first client. And I was still in my third semester back then. So it was kind of like a side hustle thing, but it paid for everything. And then 2020, COVID happened, lockdowns happened. We just, yeah, what a chip. so we basically spent 24, 7 together on phase 7 Zoom,. Right? Just like hanging out, talking shit, working together. Then we had the idea to turn it into a service because he was always the brain and I was always the executor, right? "We really niche down on our audience and clients and also like the service that we provide,"

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