How Can Affiliate Marketing Interact With E Commerce Brands?

How can afiliat marketers do a better job of integrading with e commerce brands? So many affiliat marketers just default to whatever's on amazon. The besteals xcese trade with with the brands themselves. If you have a good relationship with the key brands in your niche, a, you know, you can really do a big job for them. And eventually just drive all the demands straight to them and make more money from that.