Is There a Need for More Marketing Interventions in Africa?

Voxdev talks with Professor Ando s stephen anderson pradit, chinta gunter and dolphel vilcassin. The paper we've been talking about is called dumarkets matter for entre proners,. Evidence from a field experiment in ugande. It was published in the journal of marketing in march 20 21. If you want more background information on how the intervention was done, how effective this style of remote coaching was, there's a paper on that as well. We don't have causal evidence on it yet, but i would suggest it yes, we need more marketing and sales interventions, and not one size fits all.