S3 Episode 05: Business Builder for Coaches - Personal Branding with Alex Swallow
The Coaching Inn
00:00
The Transformational Moment
There's a moment in every coaching conversation where the transformation will bit happens. You don't know when it's going to be and you don't know what you're going to do to make that happen. The thing that's remembered is the thing that comes out of the transformational moment. And I actually think about how to pick one thing from your book that was my favourite. It was the story of a person who you were coaching. So after 20 minutes, they'd reached where they needed to get to at that particular point. And you gave them permission to go into a cafe or something with some pens and a pad. That to me is beautiful because if I was that person in that
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