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Barcodes Are the Mark of the Beast
Some suggest this hard line against barcodes has more to do with the fact that large chunks of the evangelical Christian population belief that barcodes are the mark of the beast. This rumor is largely perpetuated by folks and blogs, just like barcode conspiracies. David Green's choice to not use barcodes is fine regardless of why he does it. What's less fine in my opinion are the ways in which he's chosen to spend his fortune and interviews.